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YOUTUBE GROWTH
Turning around a declining news channel in 28 days
A focused YouTube performance turnaround using analytics, publishing decisions, packaging, and optimisation.
01 / CHALLENGE
The channel was experiencing a declining performance trend. The priority was to reverse the direction quickly and create a measurable improvement in views, engagement, subscriber momentum, and revenue.
02 / WHAT WE DID
→ Reviewed channel performance and identified the content and packaging signals affecting reach.
→ Optimised the publishing approach around formats and topics already capable of attracting attention.
→ Used YouTube analytics to measure changes and make fast content decisions.
→ Tracked audience and monetisation indicators instead of relying on views alone.
03 / PROOF
+75.5% views in 28 days
+46.7% engaged views
Subscriber trend: -246 → +20
+14.8% revenue
The reported movement is for the documented 28-day turnaround period and should be interpreted in that time-window context.
[ ORIGINAL PROOF / SOURCE MATERIAL ]
THE EVIDENCE.
DRAG / SWIPE